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Would Your Creative Project Client Hire Your Ad Agency Again?
Do you ever ask yourself or your team this question as you’re working on a creative project? “Would this client hire our ad agency again to work on their next creative product rollout or marketing...
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What Resource Management Tasks Cause You the Most Pain?
Calling all creative project managers. What is your least favorite resource management task on the projects you manage? Resource forecasting? Resolving conflicts between the team members you manage?...
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Why Resource Management is Better from a Dedicated PM
I can't say that there is a magic formula to being a creative project manager. I’m not saying that project managers are awesome individuals with skills no one else possesses. There are some key...
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The Ugly Duckling: Managing Resistance to Change
This post originally appeared on Creative Performance Inc. To read more great content like this, subscribe here. Welcome to the third and final installment of the series titled The Ugly Duckling:...
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Early Delivery Demanded on Your Creative Project? Now What?
Your project client has suddenly asked you to delivery the creative project two weeks early. The problem is, it's looking like the original due date is becoming an issue. You haven't spoken up yet, but...
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Resource Management Basics: Resolving Creative Differences
I hate having to break up arguments among my kids so you know I’m definitely not a big fan of getting in the middle of team member battles. On one project, our full team had converged on the client’s...
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How Do You Capture and Manage Requirements on Your Creative Projects?
There is no question that the client's needs drive the creative project solution. And out of these needs come project requirements. Good, complete, detailed requirements that need to quantify, qualify,...
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Email Marketing with Emma and Workamajig
Email marketing programs have made it easy to create and manage email campaigns — not just sending out the mail, but also managing contacts and tracking analytics to help make the next campaign even...
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Resource Management Basics: Lack of the Right Creative Resource
I’m guessing you’ve seen this one before. You may deep into your creative project or ad campaign and you lose a critical resource. Or you’re ready for that specific resource that you were guaranteed so...
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What Creative Tool Do You Use for Team Collaboration?
When trying to coordinate communication among your co-located and distant team members, what tool do you use on your creative projects to collaborate? Just email? Social media? A Facebook group? Or do...
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Creative Projects Start Off Better in Warm Weather
Location, location, location. It does matter. Cars start better in Las Vegas (except maybe July and August) than they do in Iowa. I can attest to that as I lived in Iowa for many years and suffered...
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Does Your Creative Director have Your Back on Your Creative Projects?
I have a tough question for you creative team members. Does your creative leadership have your back? Creative teams are close-knit groups - often like family - with members that help each other out and...
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Creative Directors - What is Your Role?
If you are a Creative Director in your organization – or leading your creative project team with whatever title the company has bestowed upon you – what is your role? Do you direct and manage only? Or...
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The Importance of Creative Leadership
Leadership. As defined by that ever-present all-encompassing online authority, Wikipedia, we understand it as… “a process of social influence in which a person can enlist the aid and support of others...
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What are Your Ad Agency's Top Concerns Today?
Ad agencies and creative teams are facing big challenges every day. Challenging projects, tight budgets, demanding clients, short timelines, and evolving competition are just some of them. What are...
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3 Tips for Keeping Your Creative Meetings on Track
Meetings are a tough topic. Everyone wants to host one to aid their own causes or for their own projects or purposes. But no one wants to attend one. It’s like what I say about most phone calls. The...
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What Do You Look for In Creative Project Team Members?
When you have the luxury of input, what qualities do you look for when assembling your creative project team? Are you looking for history of past successes? Are certifications of any kind a big deal?...
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Lessons Learned as a Creative Tool to Improve Your Project Delivery
Lessons learned sessions can be a great tool to make your next project even better...if you can find the time to conduct them. How many of you do these and are they useful? Please visit our LinkedIn...
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Why Meeting Management is Critical to Creative Project Performance
Creative projects have many elements that are key players in their success or failure. Some of those are outside of the creative project manager’s (or creative director’s) control. Funding gets pulled,...
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When Creative Differences Threaten Your Creative Project
Creative teams, creative ideas, creative processes, creative solutions. Working a creative project with minds that are wrapping themselves around solutions that require a lot of out-of-the-box thinking...
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