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Why Meeting Management is Critical to Creative Project Performance

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Creative projects have many elements that are key players in their success or failure. Some of those are outside of the creative project manager’s (or creative director’s) control. Funding gets pulled, vendors go away, clients become disinterested, etc. etc. But one of the common threads in every creative project is meetings. And what happens in meetings? Communication, decision making and information dissemination. So, it only goes to prove that well-run, efficient and effective meetings that help move the project and key stakeholders along toward the overall project goals are a key ingredient to that project’s success, right? Yes…most definitely.


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