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Key Project Kickoff Milestones to Ensure Success Right From The Start
Project kickoff meetings serve as one of the first impressions for your business. They are the start of any project and lay the foundation for its success. It’s important to take advantage of this...
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5 Ways to Evaluate the Effectiveness of Ad Agency Software
Agency life is hectic. Between juggling deliverables and deadlines, project managers typically have their plates full—so much so that minute details are often overlooked. It’s important to routinely...
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Creative Project Differences: 3 Ways to Keep Them From Killing a Project
Differences and conflicts on projects can happen and probably do happen more often than we - as project managers and creative directors - realize. What these issues can do to projects depends on who...
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How to Streamline Project Communication Management Across Your Team
Communication has never been more accessible, as employees can access information from literally anywhere via the web. No longer are your employees required to be in the same room—or even the same...
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7 Project Communication Tips: How to Get Your Message Across
Keeping projects on track is often a project manager’s greatest challenge. And like it or not, communication is the most important component behind your success. Whether handled by a project team or...
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Being Creative at the Wrong Time Can Really Cost the Creative Project
There is a time for creativity. In fact, it can often pay off with a great solution to your client's project - far exceeding their expectations and bringing them back for repeat business for many years.
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5 Strategies for Streamlining Your Client Billing Process
When we need to figure out the total project bill for a client, there are a lot of different factors that need to be accounted for. Software as a Service (SaaS) can keep all of your relevant project...
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6 Signs That Your Team Needs Integrated Project Management Software
Your software should be helping you, not hindering you. The right integrated project management software will be a springboard for you and your team. When we get held up by our project management...
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3 Key Creative Project Terms Defined
At an advertising agency, it’s not simply about the brainpower that goes into a project—it’s also about the tactics and methods the creative team uses to complete the project. However, as your team...
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5 Scheduling Hacks to Improve Meeting Management In Your Agency
Meetings have cultivated a bad reputation over the years. And while many consider them to be an unproductive time sink, we think that a meeting’s success really depends on how you coordinate and...
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Preparing For Future Projects: Why Resource Forecasting is So Important
Resource planning for creative work is complex and comes with a unique set of challenges.There is little consistency when it comes to each client’s needs and timelines. Creative personnel must be...
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Turn Your Client Base into Evangelists: 4 Ways to Delight Your Customers
Good or bad, consumers share everything. From reviews to recommendations, a company’s client base is now more connected and more influential than ever. When you’re running an agency, nothing helps your...
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4 Tips for Leading Creative Teams
Project leadership is challenging no matter what. Lots of decisions need to be made throughout any creative engagement, many times with less information than you would like to have. Toss in the fact...
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How to Identify Additional Creative Projects within Existing Client Base
Creative agencies put a lot of time and effort into discovering what their clients expect from them, whether they know it or not. From needs that aren't being met, to creating new workflow paths that...
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Making Informed Decisions for Our Creative Projects
As project managers and creative directors, we'd love to have as much information as possible ready at our fingertips every time we need to make decisions on our creative projects. That, of course,...
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The Importance of Surveying Clients to Boost Client Satisfaction
Measuring client satisfaction has always had a bad rap. Traditionally considered complex and incalculable, measuring success in the past was limited to analyzing income statements and balance sheets....
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5 Red Flags There Might be a Gap in Your Current Workflow Management System
An agency is only as good as its leaders. And as the project manager, your primary goal is leading your team through the daily minutiae. That’s why refining your workflow management system is critical...
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Book Review: Susanne Madsen's "The Power of Project Leadership"
Seven keys to help you transform from project manager to project leader.
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The 4 Best Ways to Keep a Project Budget Under Control
As experienced project managers, you already know that projects are not static. Instead, they are constantly in flux and can change shape at any time. As a project progresses over time, its budget can...
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Q&A with Susanne Madsen, Author of "The Power of Project Leadership"
Recently, I reviewed Susanne Madsen’s new book “The Power of Project Leadership." I loved the book, and I think it is highly applicable to project and business professionals of all levels who aspire to...
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