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7 Tips for Owning Resource Management Like a Boss
Resource management is paramount in ensuring efficient delivery of your project. To ensure that the process is systemized, it is essential to monitor your resources on hand—not only to maximize...
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The 5 Key Tenets of Excellent Resource Management
The goal of project management is to unite people, processes and tools to complete a shared objective. Thus, it only makes sense that the most critical element of a project is the people behind the...
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How to Grow and Keep a Profitable Client Base in Your Creative Firm
Clients are the lifeblood of any creative firm. And while generating new leads is important, retaining existing clients can be just as profitable, if not more so.
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5 Things Your Client Base Needs in Order to Trust Your Agency
Trust is an age-old concept that has long been the focus of account executives. It is the conduit for maintaining productive client-agency affairs. And building and sustaining relationships should be...
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Being Creative Does Not Mean Forgetting the Project Budget
Why is it that when people hear, “Think outside the box” or “Let’s do something completely different,” they interpret it as “Whatever we've said about staying on time and on budget is forgotten; just...
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The Important Role of Project Environment in a Project Communication Plan
When employees look forward to going to work, they are more likely to produce good work. Sounds simple enough, right? Unfortunately, there’s more to creating a positive environment than simply...
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What Your Client Base Wants From Your Agency, But Isn't Asking For
Reading your client’s mind is an impossible task, especially when you consider the nuanced elements of their individual wants and needs. In reality, most businesses expect marketing firms and...
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How to Grow Your Client Base With the Right Project Management Software
There are many project management software options out there. However, when it comes to growing your client base, it’s important to find software that caters to your specific needs. After all, the...
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The 5 Processes Needed for Successful Media Management
At its core, successful media management is defined by how well a Project Manager (PM) is able to supervise and motivate their team and utilize available resources in a cost-effective manner. However,...
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How to Measure Your Agency's Client Satisfaction
Measuring client satisfaction is paramount for both product development and gauging your agency’s account services. A satisfied client will continue to purchase your services, refer other clients and...
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5 Ways to Tie Client Satisfaction to Your Creative Firm's Revenue
Invest too many resources into client outreach and you’re risking profitability; invest too few and clients leave. That’s why it’s essential to balance client satisfaction with your creative firm’s...
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How the Right Reports Ensure Client Satisfaction
Consistent reporting can be a win-win situation for agencies and their clients. Formalized digital measurement not only provides quantitative metrics for marketing, PR and ad campaigns, but it can also...
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Three Keys to Creative Project Collaboration
Not all project teams are built to be collaborative. Not all projects really require collaborative project teams. Now say that five times real fast. Certainly, a very short-term project that is fairly...
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5 Effective Ways to Manage Your Agency's Project Budget
Budget management is the basis of any successful project. And being cognizant of your project’s trajectory is crucial to managing your budget and client relationships.
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5 New Ways to Track Project Budgets Accurately
As a Project Manager (PM), you already know that ensuring the success of your projects is a primary concern. But this can be a tough task. Even if the project is creatively brilliant and delivered on...
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5 Project Management Software Must-Haves for Marketers
It’s clear that more and more project managers are turning to technology to automate processes. And while there are numerous project management software options out there, it can be difficult to pick...
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Five Steps To Make Sure Your Creative Project Ducks Are in a Row
You get a new project! You have a few initial steps you want to take such as contacting the client and introducing yourself. You also want to gain their confidence by clarifying how ready you are for...
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Managing the Chaos: What a Creative Project Needs to Track for Success
I really enjoy the term ‘organized chaos’ for a couple of reasons. First, chaos defines the lack of order, while organized pretty much sums up the creation of order. Oxymorons and contradictions aside,...
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Three Steps to Get Your Creative Project Back on Schedule
Nearly every project strays from the schedule from time to time. Some stray by five or ten percent, and others by a much wider margin, which then goes too far off track to correct with reasonable...
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How to Deploy Agency Management Software for Long-Term Success
Deploying agency management software can seem like a daunting task. With so many capabilities, the choices can be overwhelming. To get the most out of your software, it’s best to identify your...
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