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3 Ways That Resource Forecasting Affects Profitability
A project team is only as good as its resources. And as project manager, it is up to you to manage your resources proactively. Resource Forecasting not only identifies organizational goals, objectives...
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Put Your Best Foot Forward: 5 Strategies For a Successful Project Kickoff
Project kickoff meetings are part of the foundation of ongoing business relationships. An effective meeting should be organized, focused, and should answer the important questions your clients may...
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3 Meeting Management Strategies That Don't Work (and 3 That Do)
Sometimes it may seem like you and your employees are always tied up in meetings. Monthly organization meetings, urgent action meetings, client meetings, committee meetings for individual projects…the...
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How Project Communication Strategy Can Make or Break an Agency
The relationship between an agency and its client is unique. Unlike other business partnerships, clients view their agencies as strategic and creative cohorts. And they work closely to accomplish...
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5 Tips for a More Creative and Productive Day
You're managing one or two or three or five projects at the same time and things can get a little crazy. I get that. As a project manager, I've led as many as 57 projects simultaneously, though some...
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3 Ways to Improve Client Satisfaction Quickly
Whether we admit it or not, creative agencies are, above all, providers of customer service. Sure, our campaigns are meant to sell ideas or products or simply inspire the general public. But where...
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How Project Communication Can Help Profitability (Or Hurt It)
As we’ve blogged about before, effective communication can greatly impact a project’s profitability. Keeping both your clients and your team in the loop on your project stages not only influences its...
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5 Tactics for Surviving Your Next Project Kickoff
Kickoff meetings are an opportunity for your agency to set positive first impressions. Not only are they an opportunity to set the project’s building blocks, and map out its trajectory, project kickoff...
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3 Ways Revenue Forecasting Is Used Across Marketing Organizations
Forecasting revenue for marketing organizations is really more an art than a science. While it’s nearly impossible to predict annual revenue precisely, it is possible to maximize the odds of being in...
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How Your Billing Processes Impact Client Retention
The importance of the billing process is often overlooked. Often seen as a basic, utilitarian procedure of identifying what should be charged and to whom, the billing process is actually an...
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The Value of a Paper Trail: Why All Project Communication Should Be Documented
When your work is done in front of a computer, communication can get rather complicated. You may communicate via email, text messages, IMs, telephone calls, comments on project management software, and...
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Does Resource Forecasting Matter?
Have you ever lost sleep wondering if your team has the capacity to handle work coming in? Or been worried about the size of your team? As a project manager in the creative realm, overseeing human...
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Meeting Management Made Easy: 5 Tips For a Better Session
“Everyone in the conference room!” It seems as if Michael Scott, boss of NBC’s The Office, has turned those four words into a dreaded death wish. Meetings fill an increasing number of hours in the...
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Five Ways to Avoid Communication Breakdown on Your Creative Project
What drives a project? What keeps you and your project team working together on the same page, focused on the same end goals and moving forward on the right tasks toward project completion? It's called...
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The Modern Rules of Marketing Project Management
The times, they are a-changin’. Just look around your office. Whether you’ve been working in marketing since the dawn of time, or are a fresh-faced Millennial, it’s safe to say that project management...
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Our 3 Best Tips for Workflow Management Success
Workflow management is one of those terms that can spread fear through the office. Perhaps the word sounds like intimidating jargon. Or maybe it seems too IT-ish for the creative industry. However,...
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5 Things to Love About Integrated Project Management
Managing the delivery of products and services is a primary concern for your agency. And while most creative firms are aware that they must maintain a comprehensive overview of each project’s...
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How to Fully Utilize Ad Agency Software to Enhance Your Business
These days, it seems as if there’s specialized software to fit any niche. But did you know there’s ad agency software designed specifically for the creative industry? And these multifunctional, fully...
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Why We Love Resource Forecasting (And You Should Too!)
Consider your agency’s internal goals and expectations. Even if your mission statement is not wonderfully worded, it probably involves your employees in some way, right? After all, keeping your...
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Handle Every Project Budget Challenge With Ease Using These Tips
Whether you’ve been in the creative industry for two years or two decades, you already know that projects have a tendency to run over budget. Simply put, there’s a direct link between effective...
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