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Rest To Grow Your Agency, with Alyson Caffrey: Episode 162
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Alyson Caffrey discuss the critical nature of rest and time off for strategic agency growth.
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The Power of Community for Freelancers, with Kyle Prinsloo: Episode 163
Description: On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Kyle Prinsloo of FreelanceFam discuss the challenges of growing a business as a freelancer and how a community can...
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Healing Leaders are Better Leaders, with Kelly L. Campbell and Fereshta...
On the series finale of THRIVE, Fereshta Ramsey talks with Kelly about their forthcoming book, HEAL to LEAD, and how our emotional history impacts the way we show up as leaders.
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Divisional Organizational Structure
What is a divisional organizational structure? Ever heard of Pepsi, McDonald's, or Johnson & Johnson? Of course, you have!Well, all these companies function on a divisional organizational...
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Marketing Agency Reporting
What is marketing agency reporting?Marketing agencies do all sorts of things; from creating ads, to branding campaigns, to running a company’s social media. At the end of the day, though, their clients...
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Flatarchy Organizational Structure
What organizational structure does your company currently use? Hierarchical? Divisional? Matrix? Functional? Something else?Companies often pivot to different organizational structures as they grow or...
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The Best Project Management Tools for Your Agency
Originally published February 2020. Updated with new content February 2024.Looking for the best project management tools for your agency in 2024? Find the top selections to choose from in this detailed...
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Cost Management Tools & Best Practices
Originally published August 18, 2022. Updated February 14, 2024.Your project budget is a crucial consideration to measure your project’s success. While balancing project schedules, client demands,...
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The Complete Guide to Customer Profitability
As your business grows, you will inevitably reach a wider, more diverse range of clients. Each of these clients will have different ways of interacting with your business, both in generating revenue...
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Important Agency Reports
In the following blog, we’ve whittled down the various reports that agencies use into the most important and relevant ones for you to know. All these reports can be run easily through Workamajig - the...
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Project Profitability
What is project profitability?How much money are you left with at the end of a project? That is the basic project profitability definition. Numerous factors can affect how profitable a project will be...
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6 Best Project Management Tools for Creative Agencies (2024)
Creative agencies have unique considerations when searching for a project management tool — in addition to standard features to plan tasks, assign team members, and track project progress, they also...
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Profitability Ratios
What is a profitability ratio?A simple profitability ratio definition is a metric that shows you how much revenue exceeds expenses. There are a variety of profitability ratios and different ones are...
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The Importance of Management Software in a Digital Marketing Funnel
Ever wondered why “project management” has been a buzzword in the digital marketing world for a while? Maybe you have. You may have even dismissed the idea thinking what a good task management tool...
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Types of Marketing & Their Benefits
Why is marketing important?Marketing is your communication line to your customers. It tells people that you exist and gives them a reason to buy your product. Furthermore, marketing is what allows you...
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Top Project Management Tools with Time Tracking (for Creatives)
There are dozens of project management software with time tracking tools (or that integrate with time tracking apps) — Trello, Jira, Wrike, Asana, Smartsheet, and Monday.com are popular names that are...
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How to Track Creative Project Management Hours | Workamajig
Implementing the right systems and (accurately) tracking the time your teams spend on creative tasks and projects lets creative agencies or in-house teams:Get a clear understanding of how long it...
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The 7 Marketing Functions
What are marketing functions?Marketing functions describe the processes involved in taking a product from the shelf to the customer’s hand. There are 7 functions of marketing and each is integral to a...
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55 Key Marketing Terms You Should Know
Marketing as an expertise is a wide umbrella, and it can become overwhelming to try and navigate all of its intricacies. However, there are specific terms and phrases that are widely valuable to know,...
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Marketing Strategy Template
What is a marketing strategy?A marketing strategy consists of all the research and strategies required to successfully carry out a marketing venture. It involves documenting business goals, current...
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