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Navigating Product Marketing: A Comprehensive Guide (+ Examples)
Product marketing is a crucial skill to learn if you want your product to thrive in the market for a long time. By understanding the principles of effective marketing, you can create a strong brand...
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Best Marketing Resource Management Software for Agencies (2024)
“Marketing resource management (MRM) software” is generally defined as a solution that supports marketing strategies and optimizes processes. Gartner has updated their definition of this software so...
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Marketing RFPs 101
What is an RFP?A Request For Proposal is a document sent from one business to another, requesting a proposal of service. For example, if a business wants to run an ad campaign, it’ll likely send an RFP...
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Best Creative Project Management Tools with Financial Tracking
Financial tracking is essential in project management for creative teams, such as design or marketing agencies, because tracking costs and budgets with project progress is a crucial part of seeing ROI...
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Best Advantage Software Alternatives for Creative Teams (2024)
Advantage (recently merged with Simpli.fi) is an agency management solution that is most popular amongst growing teams and enterprises.The software includes creative project management tools, resource...
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How to Create a Marketing Plan [Free Template]
As the famous Benjamin Franklin quote says, “If you fail to plan, you are planning to fail.” This rings especially true in highly competitive industries, and even more so with the rise of social media...
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Project Documentation: A Complete Guide
Project documentation is an often overlooked aspect of project management, yet it can be one of the most satisfying pillars of a project’s success. Without it, teams can lose sight of the end goal,...
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6 Best Marketing Project Management Software (2024)
Marketers need a project management tool that lets them oversee each component of project planning and monitoring. It obviously should have project and task management to plan work and track progress....
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How to Write A Compelling Creative Brief (with Examples & Free Templates)
Originally published August 10, 2018. Updated May 21, 2024Are you ready to finally understand what makes up an awesome creative brief and how to create your own?In this post, we'll cover:Exactly what...
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Best RoboHead Alternatives for Creatives & Marketers (2024)
RoboHead is a project management tool designed specifically for marketers and creatives. It typically appeals to in-house teams and is popular because it packs a lot of essential features under one...
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Creative Workflow Management: Best Practices + Software Tools
Managing creative projects is different from traditional project management in many ways:For starters, creative projects involve many elements— teams are responsible for designing marketing and sales...
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12 Essential Project Management Charts
Projects have many moving parts, and keeping up with them can be a lot of work. Enter the project management chart, which is a range of tools managers can use to organize, simplify, and effectively...
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SWOT Analysis Templates Free Download
What is a SWOT AnalysisA SWOT analysis is a tool for companies to evaluate their competitive position and plan for the future. It’s an acronym for its four key components: strengths, weaknesses,...
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Best Creative Project Management Software with Invoicing (2024)
Creative project management software with built-in, automatic invoicing brings several benefits:The system can track various project expenses and aggregate all billable items for invoices. (You should...
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Proof of Concept: Definition, Guide, and Examples
Today’s business landscape leaves little room for absolutely original ideas, and the risk of delivering redundant products and services is a constant threat to any company. This makes it critical to...
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The Importance of Having a Communication Plan in Project Management
Originally published July 14, 2022. Updated June 17, 2024. Picture this:Cool Creatives is your quintessential creative agency. They have account managers, project managers, copywriters, designers, and...
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7 Ways to Avoid Communication Breakdown on Your Creative Project
Originally published September 12, 2017. Updated May 28, 2024. Out of every $1 billion spent on projects, $135M is “at risk” of project failure.And the leading cause of project failure? Poor...
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Business Development for Agencies: The Ultimate Guide [2024]
Originally published June 8, 2022. Updated June 20, 2024Learn how to revamp your agency business development in 2024 in this latest post.The way to run sales and marketing agencies has changed...
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7 Proven Steps to Mastering Work Breakdown Structure (WBS) for Project Success
Originally published March 13, 2018. Updated June 25, 2024 The Work Breakdown Structure (WBS) is essential for getting a project off the ground. This beginner-friendly guide will help you understand...
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What is Agile Project Management?
Originally published March 21, 2022. Updated July 1, 2024.Agile is an increasingly popular project management style based on the principles created by 17 software developers in February 2001. They were...
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