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Future-Proofing Creative Agencies: Adapting to Changing Client Expectations
In the marketing industry, things are more competitive than ever. That’s partially due to rapid evolutions in technology, customer needs, and client expectations. If you want your creative agency to...
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Top 5 Change Management Certifications
What is Change Management?Change management is a system for planning and implementing transitions in an organization for success—this can be changes in processes, structures, and strategies that affect...
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Ultimate Guide to Media Management
Fifteen years ago, the idea of leveraging media to advertise businesses was pretty much unheard of. Fast forward to 2023 and every business that knows its salt has a media presence. But what makes some...
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Are You a Disciplined Leader? with Dante Pannell: Thrive Episode 155
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Dante Pannell discuss what it means to prioritize a healthy, disciplined mindset so you can show up as an authentic leader.
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Better at Business Development, with Nikki Rausch: Thrive Episode 156
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nikki Rausch discuss how the art of selling is fundamentally about developing mutually beneficial relationships.
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Leadership as a Healing Journey, with Adrian Koehler: Thrive Episode 157
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Adrian Koehler discuss the roles that self-leadership and healing play in helping agency owners become better leaders.
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Collaborating with Competitors, with Nate Freedman: Thrive Episode 158
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Nate Freedman discuss collaborating with your so-called competition to increase referrals, business growth, and relationships.
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Creative Strategy In Marketing And Advertising
Having a creative strategy is essential for any business looking for long-term growth and success. It acts as a blueprint, guiding you as to how to achieve your goals and objectives. By breaking down...
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Latest Scholarship Winner & Exciting News: Workamajig's New Generative AI +...
Workamajig has some great news to share with you today. First and foremost, we want to congratulate the latest Workamajig $1,000 Scholarship winner, Nathan Steen! We're thrilled to contribute to their...
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A Guide to Marketing Management Degrees
What is a Marketing Management Degree?A marketing management degree involves study focused on skills and principles for leading & managing marketing efforts for entire organizations, as well as...
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Tell the Whole Story, with Josh Irons: Thrive Episode 159
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Josh Irons discuss the power of story to differentiate your agency from its competitors.
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Free Change Management Templates For Every Step
Change management is a challenging but essential process that can greatly benefit your organization when executed effectively. Mishandling can lead to confusion, decreased productivity, and even...
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Organizational Project Management: Best Practices
Many organizations fall into the trap of focusing solely on the day-to-day of project management, which can be hard to avoid in a fast-paced industry. This can lead to a blind spot on whether their...
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Project Organization Chart: The Complete Guide + Free Templates
All organizations operate on a hierarchy, but each organization is structured differently, and each staff member’s roles and responsibilities to one another and to the entire company are unique to...
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What Does ‘Out Of Scope’ Mean?
If you’ve dealt with clients before, you’re likely to have had a version of the following conversation:Client:Hi there, we’re wondering if you could add (x) to the website? And while you’re at it, we...
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Functional Organizational Structure: Everything You Need to Know
What is a functional organizational structure?Just the way it sounds, a functional organizational structure definition is when a team is organized by function. So if you have 5 designers, they will be...
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Project Organizational Structure: The Complete Guide
What is a project organizational structure?Have you ever been involved in a project where you weren’t quite sure what you were supposed to be doing, who to ask questions to, or if anyone even cared...
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Revenue Recognition
What’s all this fuss about revenue recognition with agencies? Isn’t revenue recognized when we just bill the client???What do accountants know about financial reporting for advertising and marketing...
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How to Design Clear Messages, with Ben Guttmann: Episode 160
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Ben Guttmann discuss how we may be making our messaging unnecessarily complicated for our audience and how to address that.
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Market Your Agency Differently, with Claire Hutchings: Episode 161
On this episode of THRIVE — sponsored by E2M Solutions— Kelly and Claire Hutchings discuss an innovative way to market your agency in 2024.
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