Can we be real for a second? It’s 2016, and by now, most creative project managers are, in some form, utilizing numerous tools and software to make life easier. Yes, integrated software has the ability to automate agency processes. But far too often, these same PMs mis-use software as a crutch and are still surprised when things go awry.
Maybe it’s not software that they need.
We’re not here to advise you against using project management software (in fact, it’s quite the opposite!). Instead, we’re here to help you realize some common mistakes that may not be due to your software. Don’t worry. These mistakes are easily avoidable.
Below are some reasons why creative project management software may not be what you need to solve your problem. Instead, perhaps you need to reevaluate your actual management techniques and the process problems that no software will fix.
