Our latest post takes a closer look at the top marketing trends for 2023 and how you can incorporate them into your marketing mix.
Every year, a few new trends pop into the picture. Most fade away but a few stick around and become cornerstones of marketing.
We’ve seen this play out countless times in the last few years. Live AI, humanized branding and social media selling went from buzzwords to marketing mainstays.
As we step into a new year, it’s time to take stock again. What marketing trends should you keep an eye out for? Are these trends likely to stick around? Or will they fade away after the initial hype?
We look at the state of digital marketing in 2023 and seven key trends to watch out for.
1. AI
AI (artificial intelligence) has got to top the list for 2023 trends.
With the recent introduction of ChatGPT, and the explosive interest it generated, we can be sure that AI is going to take on a whole new meaning in digital marketing. From content creation to suit any demographic to SEO optimization, to Chatbot integration, AI has changed the face of digital marketing forever.
Learning how to leverage AI to your advantage takes time, but once you’ve learned the tricks of the trade, you’ll find that a whole new world of marketing opportunities and time-saving opens up to you.
One thing is clear: to stay current and successful in 2023, digital marketers need to think carefully about how to successfully incorporate AI into their marketing mix.
Example of ChatGPT coming up with SEO titles:
Image Source: SEO.ai
2. Brand Humanization
If you’ve been keeping up with a number of brands over the past few years, you’ll likely have noticed the shift they've made from professional and polished, to real and fun.
Gen Zers and millennials crave the human factor and brands that have noticed this and changed their branding accordingly, have seen great success.
Practically speaking, humanizing your brand means using things like customer reviews, user-generated content, and in general, figuring out what speaks to your audience.
A great example of leveraging your consumer’s interests in advertising is Apple’s ‘Shot on iPhone' campaign.
Image Source: Ads of the World
3. Native Ads
Native Ads are gaining popularity for two reasons. First, more and more consumers are limiting their app exposure on social media channels, which means traditional disruptive ads are less likely to be seen. Second, native ads are not ‘salesy’, meaning that they appear as helpful content (and they should be), but subtly try to sell at the same time. This gives consumers more of a feeling of control, making them more likely to actually buy.
Native ads can take the form of blog posts, with links directed towards a product at the bottom, podcasts that mention books, downloadables, or products, or sponsored posts on the news or social media sites.
4. New solutions for data privacy
Due to the ever-further-reaching arm of online customer data tracking, people are becoming more and more concerned about their data protection. The answer to this concern in digital marketing is twofold: transparency and tighter security.
Being transparent with consumers about how you plan to use their data sets them at ease, and enforcing tighter security on the data going through your platform allays people's fears that their personal details will end up in the wrong hands. Therefore, companies that align with data protection laws and are transparent with consumers are likely to see more trust, and subsequently, more traffic in 2023.
5. Shorter video content
Patience is a rare virtue these days, even when it comes to videos. Hence, the recent marketing trend is to replace longer videos with short clips on platforms like Instagram and TikTok.
Though longer videos provide more opportunities to get a message across, marketers are realizing that they can get the same message across more effectively but cutting to the chase.
6. Mobile optimization
You can probably count the number of people you know that don’t own a smartphone on one hand. We’re a generation of hand-held devices and this is increasingly true as Gen Zers and millennials come to the fore. Marketers are therefore optimizing their content for mobile screens and this trend is sure to pick up steam in 2023.
Image Source: Pexels
7. Selling on social media
Since Covid, online shopping has boomed in general, and in particular, social media shopping has gone from a minor presence to a major force. Consumers of today are both increasingly present on social media and also more comfortable and happy to purchase things through these platforms.
Image source: Flowbox
How can Workamajig help you keep up with important marketing trends?
The marketing landscape keeps changing every year, but at no point has it turned so sharply as it did over the last two years. In our digital-first era, new platforms and technologies seem to emerge every few months, not years.
For marketers, balancing the “new” with the tried and tested can be a challenge. Established mediums should always form the core of your marketing, but if you want to stay on the cutting edge, you’ll have to adopt newer technologies as well.
One way to make this adoption easier is to communicate better. Tools like Workamajig give you unprecedented insight into your organization. From managing tasks to collaborating across teams, Workamajig will help you run a more agile business.
Workamajig streamlines your projects and ties everything neatly into one place
You don’t have to take my word for it - try Workamajig today and see how it can help transform your business.
