When you and your creative team are working a project for either an internal business unit or an external client, what matters most on the project? We are all affected by our organizations goals and objectives. Does your organization stress on time delivery? Does it stress meeting a particular profit margin? Does client satisfaction matter most? Usually a good mix of all three is important, but client satisfaction can be extremely important - even most important - if you hope to retain that client for more business, larger projects, or their next big engagement. What does your senior management team seem to focus on the most?
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