Marketing. For the individual consultant working on his own and wanting to serve his clients, marketing can be a four-letter word. A necessary evil. It must be done, but there is so little time for it and it takes away from actual consulting. Plus, the consultant may just be really bad at it. The same goes for any small to medium sized business (SMB) that is probably challenged by staff size and financial resources. It's hard to effectively manage and continually capture the multiple ongoing revenue streams necessary to stay afloat and focused on servicing existing clients successfully.
So what’s missing from your marketing approach? I can’t answer that specifically for you and/or your organization, but I can offer up some common marketing issues and struggles that may be contributing to your marketing headaches. Let’s discuss four potential areas where you may be lacking…
