In many creative agencies, cross-departmental integration is often discussed, but ultimately ignored. Traditionally speaking, those that work in the much-lauded creative capacity often get all of the credit. While the creative department does write copy, coordinate art direction, and ultimately, provide the bread and butter of an agency, it’s important to remember that an organization is far greater than its imaginative ideas.
In many agencies, operational and financial integration are not aligned very well. Many organizations have disparate performance indicators that measure success. And sometimes, finance and creative never even interact.
