Revenue forecasting can be helpful to many different departments within a creative firm. An agency executive can reap many tangible benefits from having accurate forecasts on future revenue. From a project manager’s perspective, we need to make sure that we keep our superiors informed on how our projects are progressing. This way, we’ve got some foundation when we need to ask for another creative on staff, or to make a capital purchase.
So what exactly makes revenue forecasting so great that we feel justified in calling it an agency executive’s best friend? Read on to learn more.
