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Breakdown and Benefits of the Briefing Process
The briefing process is a crucial stage for any creative agency looking to strike client success.Sadly for clients though, this make-it-or-break-it stage is often:Skipped out entirely Designated to the...
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What is a Statement of Work? And How to Write One
A well-crafted statement of work can save you time and money, as it outlines the project scope and expectations of the project. Creating a statement of work that is comprehensive and communicates your...
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What is a Scope Management Plan? With Examples & Tips on Creating One
Once a project has started, there are many factors that can cause a change in the project scope. Armed with a scope management plan, scope changes can be absorbed into a project seamlessly without...
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Scrum in Project Management: The Complete Guide
What Is Scrum In Project Management? Scrum in project management is a framework for project management that is built on Agile principles. At its core, you can define Scrum based on its method of...
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What Are The Phases Of Scrum?
Scrum is an Agile project management framework that enables teams to work together in an efficient, organized way. It is divided into five distinct phases - initiation, planning and estimates,...
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Project Milestones 101: Definition, Examples & Template
Project objectives, tasks, deliverables, and…milestones?Where do milestones come into the project picture, and what differentiates milestones from objectives, tasks, or deliverables? In this blog,...
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The Complete Guide to Scrum Sprints
Agile Scrum is a project management methodology that implements iterative development instead of linear progress (also known as the waterfall method). Scrum teams submit small deliverables until they...
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Program Manager vs Project Manager: What is the Difference?
What are the differences between a project manager and a program manager?Think of a program manager as the title, and the project manager as the sub-title. Whilst a program manager is in charge of...
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3 Winning Marketing Communication Strategies
Originally published on 9/10/2019 & updated on 1/17/2023 A successful communication strategy should focus on growing your business while also keeping current clients happy. Learn how to create one...
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Scrum Ceremonies 101-All to Know About Scrum Events
Agile scrum is a popular process for managing projects and product development. It's based on the concepts of agile software development, which emphasize adaptive planning, self-organization, and the...
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The Complete Guide to WIP for Creative Agencies
To WIP or not to WIPIt’s that time of the year when agencies compare how close (or far away) their profit figure is compared to their budget, (that is if they created a budget for 2022, but that is...
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Scrum Examples For Creative Agencies
Scrum is a project management methodology that promotes incremental progress and constant feedback loops. It encourages teams to self-organize and prioritize their tasks to move quickly and efficiently...
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Project Intake Form Explained + Free Template and Examples
What is a project intake form?A project intake form is a document that a client or member of a different department within a company fills out to inform the marketing team of their project needs. The...
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The Project Intake Process Explained
Up-in-the-Air Creatives is an agency that specializes in missed opportunities, harried employees, and disgruntled clients. In one of their latest ‘success’ stories, Up-in-the-Air was somehow contacted...
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Defining Project Closure- With Examples & Template
What is Project Closure?Project closure (often used interchangeably with project closing) is the final phase of a project, designed mainly to ensure that deliverables are verified, performance is...
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How To Be A Scrum Master
A specialized role in Agile Scrum is the role of the Scrum Master. His primary responsibility is facilitating Scrum ceremonies and training the Scrum team to use them optimally.In this article, we will...
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The Scrum Team & Scrum Team Roles
What is a Scrum team? A Scrum team is a group of people who come together to complete a task or set of tasks in an organized manner. The team members have a shared goal and are responsible for...
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Optimizing Your Daily Scrum Standup Meetings
The daily scrum is a great way to keep a scrum team organized, motivated, and on track. It is a valuable tool for teams that use the scrum methodology as it helps them to stay focused on their goals....
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Project Stakeholders Explained
What is a Stakeholder in Project Management?Project stakeholders, from the word itself, “hold” a “stake” in the project, which means they are invested in the project in one or multiple ways. The formal...
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How an MS in Project Management Can Boost Your Career
Guest post by Rebecca LeBoeuf of Southern New Hampshire UniversityNobody’s as organized as you. You can communicate well with anyone – fromdevelopers and creatives to subject matter experts and...
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