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Meta-what? An Agency Guide to the Metaverse
What is the metaverse? How can your agency take advantage of this trend? Learn more in our lastest post.In late October 2021, Facebook shocked the world with a surprising announcement: the company was...
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How the Pandemic Changed Brands and Brand Marketing Forever
How have brands and brand marketing changed over the last two years? Find out some answers in our latest post.If there’s one thing most brand marketers will agree on, it’s that the last two years were...
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The Definitive Guide to Project Management Methodologies
Originally published July 14, 2019. Updated with current & new info on March 2, 2022. What are project management methodologies? A project management methodology is essentially a set of guiding...
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Cause Marketing 101: How to Build Brands by Doing Good
Understand the fundamentals of Cause Marketing and how it can benefit your agency and its clients.Doing good has never been more important.And for brands, it has also never been more profitable.Cause...
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Ten Easy Methods You Can Implement to Keep Your Employees Happy
In a 2021 survey involving more than 25,000 marketing professionals, 48% admitted that they were planning to leave their job. 75% agreed that they see others or themselves quitting because of various...
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Effective Ways of Getting and Giving Employee Feedback
The most successful creative agencies are bold and creative. Great ideas are birthed by teams of individuals who are fully engaged in what they do. But with major shifts in work values and dynamics...
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Solving The Client Satisfaction Conundrum For Growing Agencies
The creative industry is becoming more and more competitive. With an abundance of alternatives, your company needs to have an edge. Beyond delivering results, client satisfaction is vital in keeping...
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How to Create the Most Compelling Project Dashboard
What is a project management dashboard, Why is it important and how to build one? A project management dashboard is a display of data that tracks project progress by showing the current status of...
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Turn Prospects Into Clients: 6 Ways Your Agency Can Deliver Instant Value
With customers becoming more critical and dismissive of ads, you’ll need to adjust your marketing approach to stay competitive.Value marketing is promoting your brand by talking about your prospects...
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How to Price Your Agency Services to Maximize Profitability
How you price your services has a big impact on your profits. In our latest guide, we’ll share 10 advanced pricing approaches you can use to maximize your profitability, whether in a creative, digital...
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How to Use the Critical Path Method for Complete Beginners
What is the Critical Path Method in Project Management?The Critical Path Method (CPM) is a simple but powerful technique for analyzing, planning, and scheduling large, complex projects. It is used to...
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What is a Project Management Calendar?
A Project Management Calendar (also known as a Project Calendar) is a visual document which indicates the days and hours on which the project team is scheduled to work. It is created and maintained by...
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What is a Project?
A project is a temporary effort to generate value through the creation of a unique product, service, or result. What are some examples of projects? The construction of a monument The...
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Building A Marketing Campaign Timeline
Experienced marketers know that successful campaigns aren’t just about great ideas. More than creativity, teams need systems, processes, and tools to execute them. Great teams are able to muster...
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Project Collaboration: Tools & Tips For Creative Teams
Project collaboration is the coordination between teams and leaders to get things done. It’s vital at every stage of the project. During the initiation stage, alignment with your client’s goals is...
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Why Resource Forecasting in Project Management is Important
Resource forecasting in project management is complex when it comes to creative work and comes with a unique set of challenges.There is little consistency when it comes to each client’s needs and...
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What it Takes to be a Successful Marketing Manager
So, you’re a marketing manager in the creative management industry. You’re in good company. As of May 2015, the United States Bureau of Labor Statistics estimated that there are 192,890 marketing...
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The Importance of Having a Communication Plan in Project Management
Picture this: Cool Creatives is your quintessential creative agency. They have account managers, project managers, copywriters, designers, and developers.As with every agency, there are projects to...
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What is Project Resource Management? And Why Do You Need It?
Agency resource management is vital for the successful project management of creative agencies.Here’s why:You’ve probably seen this one before. You’re deep into your creative project and you lose a...
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12 Types of Agencies to Market and Grow Your Business
Regardless of where you are in your business, you need marketing to grow. Good marketing can help you establish your place in the market and attract new customers if you're a startup. For mature and...
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