Without creativity, we wouldn’t be here, but just as important as creativity is the ability to manage it. We can’t exist only to be creative without implementing the business processes that allow us to direct the creativity and stay profitable. With the right Creative Project Management Software, we won’t just maintain profitability, but can potentially even improve it. I like to think of it like the steering column in a car; it doesn’t have to be fancy or flashy, but it does need to provide you with lights and a steering wheel to get you where you need to go.
