You might ask, “Why is client reporting important?” You probably won’t ask that, actually, because it seems obvious — it’s about communicating with your clients and keeping them in the loop. It’s bigger than that, though, because accurate, reliable reporting is crucial for maintaining client trust. Concise reports with charts and calendars let the client know where you are in their project and what you’re doing with their resources — but they also confer a sense of transparency, letting the client know that you have nothing to hide.
Don’t screw it up, is our point.
