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Welcome back to the second part of our Project Management article trilogy, The Ugly Duckling: Project Management in a Creative Centric World. We’ve received a tremendous amount of positive feedback on the first installment, and were frankly surprised by how many organizations are needlessly crippling their profit, productivity and culture due to outdated conceptions about the value of an integrated Project Management discipline.
Unfortunately, realizing the need for change and knowing how to prepare, plan and execute for that change are entirely different matters. And while we realize that every organization isunique, with their own special set of strengths and weaknesses, there are some core elements of a successful Project Management discipline rollout that are common across any/all marketing service organizations.
