The human brain has two hemispheres, with very distinct differences. Each hemisphere lends itself to different strengths, and different people tend to emphasize one side over the other in their thinking.
This can cause some real trouble when people of different thought processes end up on the same team. In fact, using left-brained thinking while managing creatives (who often lean toward right-brained thinking and strategy) can lead to a lot of frustration and communication difficulty.
To understand and help address this problem, it’s important to first get a grasp of some of the differences in question. Remember that these are generalities and not universal rules.
