Repeat after us: the customer is always right. Again: the customer is always right.
Unfortunately, as you know, actions speak louder than words. And repeating idioms, adages, and proverbs, no matter how true, will get you nowhere in terms of true client satisfaction. So now that we’ve gotten that one out of the way, let’s illustrate the realities of client satisfaction.
To do so, we’ll dispel five of the biggest myths regarding client satisfaction.